MTV Israel - Raising The Bar
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On December first, MTV will launch a new music site in Israel. This is an exciting news not just because the site is going to be one of the major sources for music in Israel, but also because of the user experience focused approach and the technology used to develop the site. This could easily become the biggest music community in Israel.
The site is powered by Israeli-based company TVinci, which specializes in providing a platform solution for managing video content online for content owners and publishers. The solution also provides support and related integrated interactive features like widgets and social networking hooks. TVinci delivers everything expect the content to the site, taking every little detail of the user experience into consideration.
The main feature of the MTV Israel social network is the TVbox player (TVinici's main product), which behaves similar to Joost. However, unlike Joost, TVBox is a completely Web-based platform, nothing needs to be download to your computer. Also TVBox offers some other unique social features that are still very much in stealth mode.
The content on the site is divided to two categories:
1.) MTV Content - Content that is owned by MTV Israel, that will include: Artist firstborn albums, shows, music articles, CD's reviews, interviews, spacial animations weekly show, tunes of great music clips and many, many more surprises.
2.) User generated content - Users will be able to add their own content as well: pictures, songs, video clips, stories, insights.. everything goes!
This will be a great place for young artists that need a stage to present their music and gain some popularity to show-off their stuff. In fact the most popular user generated content will be expos on the main page of the site.
Watch the DEMO to get some of the site spirit: (not just an Hebrew content)
Finally, MTV Israel will be the only site that allowed to broadcast Israeli music clips and other content from popular shows such as: Jackass, Punk's, Pimp my Ride, etc., in legal way.
Sign up here to get an invitation as soon as the site will go live.
On December first, MTV will launch a new music site in Israel. This is an exciting news not just because the site is going to be one of the major sources for music in Israel, but also because of the user experience focused approach and the technology used to develop the site. This could easily become the biggest music community in Israel.
The site is powered by Israeli-based company TVinci, which specializes in providing a platform solution for managing video content online for content owners and publishers. The solution also provides support and related integrated interactive features like widgets and social networking hooks. TVinci delivers everything expect the content to the site, taking every little detail of the user experience into consideration.
The main feature of the MTV Israel social network is the TVbox player (TVinici's main product), which behaves similar to Joost. However, unlike Joost, TVBox is a completely Web-based platform, nothing needs to be download to your computer. Also TVBox offers some other unique social features that are still very much in stealth mode.
The content on the site is divided to two categories:
1.) MTV Content - Content that is owned by MTV Israel, that will include: Artist firstborn albums, shows, music articles, CD's reviews, interviews, spacial animations weekly show, tunes of great music clips and many, many more surprises.
2.) User generated content - Users will be able to add their own content as well: pictures, songs, video clips, stories, insights.. everything goes!
This will be a great place for young artists that need a stage to present their music and gain some popularity to show-off their stuff. In fact the most popular user generated content will be expos on the main page of the site.
Watch the DEMO to get some of the site spirit: (not just an Hebrew content)
Finally, MTV Israel will be the only site that allowed to broadcast Israeli music clips and other content from popular shows such as: Jackass, Punk's, Pimp my Ride, etc., in legal way.
Sign up here to get an invitation as soon as the site will go live.
Labels: Israel
10 Comments:
Thanks Orli!
I truly believe that the TVBOX at MTV Israel will take the video experience over the web a big step forward. It will make it much more personal, social, with a lot of fun.
I would like to thank Ohad Bolotin and Gilad Nachum who chose us and believed that we can make this vision come true.
I welcome more broadcasting channels to join the upcoming evolution and to give a better video experience to their audience.
If someone wants to get a demonstration, please send an email to ido (at) tvinci.com.
Ido Wiesenberg
Co-founder at Tvinci
Wow, it seems like a great video platform!
I use 'joost' a lot, still after seening the demo, tvinchi seems to expose intuative user experience with sexy view... makes you want to see more.
Is it really 100% web platform?!
well all we can do is wait until it will be lunch.
Ron C
Visit WWW.SAVELOUIS.COM and enjoy.
Hi Ido
First of all, Mabruk again.
Second, was at your office yesterday, you where out.
Third - in a world of emerging mash-ups going into the social sphere (facebook and most importantly the new rumors about orkut opening to the other direction - out - as well as in), I'm afraid the slicky cool interface and user experience will have to find a way to dissolve with what ever is out there.
hi
its a grat video platforme
i think i never seen somthing so ameizing and cool,
jako halby
hi
its a grat video platforme
i think i never seen somthing so ameizing and cool,
jako halby
hi
its a grat video platforme
i think i never seen somthing so ameizing and cool,
jako halby
Thanks for the post, Orli! It'll be interesting to see how MTV compete with the local market. I believe it was a wise choice for MTV to make their Israeli "move" on the internet, as opposed to television. I'm excited for the launch!
It looks good and (will) sound(s) good. Knowing the work of the guys at Frido, it is only a matter of time before other enterprises in the video/content up and coming industry will adupt it. Them guys are really good.
thank you
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