Prediction for PredictAd

Advertising is part of the web that we simply cannot ignore. I'm sure that lots of you skip them, but eventually someone will have to pay for all those free applications and free content. The direction that I see it going in the future is to turn those boring advertisements to something more interesting, advertisements that are more personalize to me, advertisements with different kind of experience for the users.

This is why I think PredictAd has lots of potential. The product is far from being complete, but from my own perspective it looks like it's going in the right direction.
PredictAd is an Israel-based company that allows you to set your own auto-complete service for any search box on your site or blog. This means that when visitors at your site will search for something, they will get auto-complete results, plus it will perform live search from your RSS feed.



The biggest change is the monetization options search. PredictAd creates new real estate that yields higher click rates than the industry average. The formula is based on placing non-intrusive advertisements in the right place (user focal zone) at the right time (as they are performing a search query). Furthermore, PredictAd’s pre-search menu only appears during search queries, so it doesn’t take up valuable space on your homepage or other relevant web pages. The main thing is that the system learns you visitors search behavior- The more they'll search, the more they will get relevant results. (including ads)

Examples:

Only one result, but the most relevant one:


You can watch a video right within your search:



Bottom line: PredictAd is very easy to set, focuses on relevant results and can really offer added value to publishers and advertisers as one. But, as I've said before, they have some improvements to make before this product will be complete.

Try the Live Demo on their site. You can try it on this site as well: Doctors.co.il
(In Hebrew)