On December first, MTV
will launch a new music site in Israel. This is an exciting news not just because the site is going to be one of the major sources for music in Israel, but also because of the user experience focused approach and the technology used to develop the site. This could easily become the biggest music community in Israel.
The site is powered by Israeli-based company TVinci
, which specializes in providing a platform solution for managing video content online for content owners and publishers. The solution also provides support and related integrated interactive features like widgets and social networking hooks. TVinci delivers everything expect the content to the site, taking every little detail of the user experience into consideration.
The main feature of the MTV Israel social network is the TVbox player (TVinici's main product), which behaves similar to Joost. However, unlike Joost, TVBox is a completely Web-based platform, nothing needs to be download to your computer. Also TVBox offers some other unique social features that are still very much in stealth mode.
The content on the site is divided to two categories:
1.) MTV Content - Content that is owned by MTV Israel, that will include: Artist firstborn albums, shows, music articles, CD's reviews, interviews, spacial animations weekly show, tunes of great music clips and many, many more surprises.
2.) User generated content - Users will be able to add their own content as well: pictures, songs, video clips, stories, insights.. everything goes!
This will be a great place for young artists that need a stage to present their music and gain some popularity to show-off their stuff. In fact the most popular user generated content will be expos on the main page of the site.
Watch the DEMO to get some of the site spirit: (not just an Hebrew content)
Finally, MTV Israel will be the only site that allowed to broadcast Israeli music clips and other content from popular shows such as: Jackass, Punk's, Pimp my Ride, etc., in legal way.Sign up here
to get an invitation as soon as the site will go live.