iREP has chosen KENSHOO Search as its SEM Platform
6 months ago, it was announced that Sequoia invested in Israeli-based Kenshoo, which is one of the biggest SEM (search engine marketing) platform. Together they trying to compete with other giants on the market, like: Doubleclick, Atlas and Omniture. Kenshoo solution based on approach which optimizes all aspects of search campaigns to utilize the synergistic benefits of the opaque search marketing model.
Today iREP, one of the largest SEM Agencies in Japan, announcing that they've chosen Kenshoo search solution to head its entire search engine marketing strategy.
The deal details were not fully disclosed but estimations are that the managed budget will exceed 100 million USD.
Kenshoo says that this partnership demonstrate their advanced technology - with the ability to provide a robust and scalable platform in Japanese.
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