Short Communication is Better?
You may or may not have noticed, but the Internet has made communication much more brief and that is probably one of the most important phenomenons that has occurred over the past year . Of course, it's is only logical due to content overload and part of a natural evolution of the web - But is this really beneficial to us as web users and content producers?My first impression is yes - this must be a good thing. When you have shorter posts, (most of them in the context of status), you have less to read, which in turn allows you the ability to consume even more content. So you're not really saving time here, but the bonus is that now you can be exposed to more content at a faster rate.
At first, when people were saying they blog less because of services such as: Twitter, Facebook, Friendfeed etc., I didn't agree. But now I know for sure that it's true. We're so accustomed to sending short messages through those services, that it feels weird to begin a blog post just to say: "check out this great service". Moreover, if you have a breaking news, it's much faster to send a tweet or update your status somewhere than it is to write a whole post.
But here's what I think is wrong with this kind of fast and short communication. Maybe it's superficial mode of communication...?
The focus is missing. We're getting excited about a new piece of news, or a new service and then quickly moving on to the next new thing. Eventually, the amount of publicity that something get is much less than before. And, here's another important issue: When you write something valuable and get referenced to/credit for it on a blog or a news site, it is very different than when someone Retweets your tweets. Retweets are not credits. Most of the time, people will Retweet without even look at the attached link.
So what's my point?
Clearly, a whole new and more open source of communication is now available to everyone and that is wonderful, of course. Being able to freely network and be visible to anyone you want just by replying to his/her tweet can lead to great friendships and business opportunities and is highly entertaining.
However, from a blogger's point of view, I really need to start focusing on my blog again, because here I can 'talk' as much as I want and go in-depth about new tools and services I find and like. Even more so, if someone posts about something I posted at my own blog, at least I'll get the credit I deserve too.
Because frankly, no one gives you credit under your Twitter status URL and when you the first to find reveal/discover/broadcast it credit should be given where it is due.


22 Comments:
quoting :"But here's what I think is wrong with this kind of fast and short communication. Maybe it's superficial mode of communication...?"
I'm not sure if the word "superficial" is the right one or should it be "shallow" ? By nature 140 chars (or around it like in FriendFeed leave space to focus on one single "clear cut" idea - which is great if you want to let users know about something, if you want to announce, provide news etc. But since in most cases life is not "clear cut" and whne discussing an idea it is usually (at least the interesting ones) multi dimensioned and multi-layers the short messaging is not a replacement, IMHO, to a good blog post which gives a better representation to the author's thoughts.
I think it brings balue to the reader, and with that bring value back to the author.
(i guess in twitter my comment would be summed to "cool post, i agree" :))
Totally agree. Tweeter and similar services aren't replacement for blogs and real content web pages. This is comletely different thing.
Unfortunately, on web people like to create hipe over something and that happened to blogs too several years ago. After that was social networks, now we have microblogs...
And that "blogging about blogging" or "tweetering about tweetering"...
People don't know to use this kind of things properly.
I totally agree with your post. Another point I’d add is that shorter posts / tweets / whatever create a greater opportunity for miscommunication. I have been trying to get into Twitter lately and sent out a Tweet saying that I was stopping to buy Kellogg’s Cornflakes because they dropped Michael Phelps for doing something that the last three American presidents have done. Or last night I Tweeted an article which said that marketers should drop the singer Rihanna because she took back the boyfriend who abused her because of the message it sends about women and abuse. These are subjects that (I think) require more than 140 characters to talk about.
For me, the solution is to write articles which I publish on Adotas and MediaPost. I have 400-800 words to say what I want. I only do it a couple of times / month, but it gives me time to develop a complete post.
Sorry for rambling on, but your post struck a chord. And I think of kids who are growing up with IM, SMS, etc. Will they even know how to write a 2 page anything?
I also agree on this although I do like Robert Scoble's approach of posting only Friendfeed URL's so a discussion can take place.
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Bloggers need to adapt to the evolution of our audience. Readers are short on time and patience and for the most part are looking for the bottom line of what the article is about. Blogs and blog posts aren't going anywhere anytime soon. But the way we convey our message has to change.
I see video posts as a natural evolution of the blog posts.
Visitors are highly visual people and connecting with them through video captures attention while allowing you a means of conveying your message in a way that text is lacking.
140 characters is great but it's not depth. Depth and value is what keeps visitors coming back.
Great post Orli.
Orli,
1. Whether or not a short message is superficial highly depends on the sender and on the reader. A short message can be of value but if it has value to me it doens't necessarily make it valuable to others.
2. I don't think short messages will replace blogs/articles etc. they may just be used to filter them. Again, it depends on the user.
3. Short messages can generate a longer discussion/reaction/blog and not necessarily vice versa.
4. One of the most important advantages IMHO is the opportunities. As you mentioned, short messages can lead to friendships, business opportunities and more. The interaction between the short format of communication, and the longer ones (for example, the person you follow on Twitter has longer profile on Linkedin, a blog, a website) holds the real value. Combine that with "live" interaction, when you meet the people face to face and the value is enhanced.
I think short communication is better.
140/SMS-style communication is the extreme scenario that is now taking off, obviously not suited for all interactions.
However, the real win is that this new communication format puts pressure on people to cut text in their regular "longer" emails or blog posts. "Can I say the same thing with even less words?"
I agree with you completely, good post!
Had the same feelings and thoughs the last couple of months.Back to blogging!Yeah!
All media are different. I agree with you that blogs are good because you can go into greater detail, but that doesn't mean Twitter, IM and text messaging are no good.
Horses for courses.
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Here is to think about.
Blogging is fashionable at the moment, but what will be next? There's always something new on the horizon. Twenty years ago the internet was just starting! Watch this space
Hi i am just trying whether i can post comments using Gmail id since Google friend connect is put up here!!
With our short messages, whether they are tweets or another status/micro blogging platform, we really can not think through and write a complete idea. They are great for distributing our headlines though. In my opinion, blogging and article writing will continue, less we all become bumbling idiots.
I also second Scoble's use of Friendfeed links for the public discussion...
Completely agree. Great point.
TechCrunch also had a post on this recently, and it is now obvious there are two categories of bloggers.
The current trend will just make "fictive" bloggers get off the scene, due to their shift to micro-blogging. And that will definitely make the blogosphere clean, more valuable and with truly profound thoughts.
Wish you all success in your blogging!
HI Orli,
I enjoy your posts. I think there is no substitute for good communication - however long or short it may be.
A fool with a tool is still a fool!
Rob ;-)
checkout http://www.freequestionbank.com
I agree with your general sentiment and would take it further. Too short also impacts: traceability, context, veracity, significance, meaning. Case in point: "The Woolliness of the Wild Wild Web"
http://perfdynamics.blogspot.com/2008/04/woolliness-of-wild-wild-web.html
In other words: Is it really *information/knowledge* or just (possibly meaningless) data.
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