Your Brand is on Twitter? Now, Bring Twitter to your Brand
Tweet
Having a Brand account in Twitter could actually be very useful. In fact, twitter has proven itself the best communication platform for brands as well as for individuals. If you don't understand why, you might be late to the party. If you do have a brand account on twitter, here's a thought: What about all your clients that don't use twitter, nor want to use it, or skeptical about it? I'd say, take Twitter on anyhow and also place it on your site. Let your clients enjoy the conversation without the need to actually sign up for the service (they might do it eventually, if they choose to - it's on them)
You won't be the first to have a Twitter brand page outside of twitter: Zappos, Bestbuy, Toyota, and Philips have already gone this route - now you can easily have your own custom-made twitter search page with the help of Twazzup. Which means that people will be able to see all the tweets about your company, search through them, and also see the additional content: Links, Pictures, Videos, etc. For people who's not using Twitter it's a great solution to see what other are saying about the company, and for people who do use it, it's a great place to track the conversation and actually jump right in to it from this very page. Either way, it offers people the ability to see the company's evolution on Twitter - at one glance.
The sources for a custom Twazzup page are configured by the brand itself (whoever own the twitter account associated with the page). By default it uses the Twitter stream, but the user can select to add their Youtube stream, Flickr stream, news from Google to their custom mashup page.
Twazzup kindly created a Twitter page for Go2web20 and you can explore the page here: http://www.twazzup.com/go2web20 I even have my own Twitter search page (@orli)
More examples:
Having a Brand account in Twitter could actually be very useful. In fact, twitter has proven itself the best communication platform for brands as well as for individuals. If you don't understand why, you might be late to the party. If you do have a brand account on twitter, here's a thought: What about all your clients that don't use twitter, nor want to use it, or skeptical about it? I'd say, take Twitter on anyhow and also place it on your site. Let your clients enjoy the conversation without the need to actually sign up for the service (they might do it eventually, if they choose to - it's on them)
You won't be the first to have a Twitter brand page outside of twitter: Zappos, Bestbuy, Toyota, and Philips have already gone this route - now you can easily have your own custom-made twitter search page with the help of Twazzup. Which means that people will be able to see all the tweets about your company, search through them, and also see the additional content: Links, Pictures, Videos, etc. For people who's not using Twitter it's a great solution to see what other are saying about the company, and for people who do use it, it's a great place to track the conversation and actually jump right in to it from this very page. Either way, it offers people the ability to see the company's evolution on Twitter - at one glance.
The sources for a custom Twazzup page are configured by the brand itself (whoever own the twitter account associated with the page). By default it uses the Twitter stream, but the user can select to add their Youtube stream, Flickr stream, news from Google to their custom mashup page.
Twazzup kindly created a Twitter page for Go2web20 and you can explore the page here: http://www.twazzup.com/go2web20 I even have my own Twitter search page (@orli)
More examples:
- 350.org - http://www.twazzup.com/350
- 6rounds - http://www.twazzup.com/6rounds
- Capgemini - http://www.twazzup.com/
capgemini
5 Comments:
Twazzup's solution is really cool. However, I think it will only be used by brands that are either very strong or very confident. Many companies (at least here in Israel) still ignore the conversation on the web and I can hear them responding to such a solution by - what if someone writes something bad about us, we're going to put in on our site? - naturally, they have a point but at the end of the day, the bad things will be published with or without the brand's help. So why not focus on addressing it instead of ignoring it?
Yael brings a fair point. The thing is, why do companies keep ignoring the conversation on the web? We're a market share, like everything else. The information about what we like and what we don't is mostly unavailable to them either, and our feedback as (potential) customers is still too widespread across the tubes for them to make money out of it. It's in their own interest, in my opinion, to use a real-time aggregator that serves both uses at the same time: provide centralized statistics and readable real-time feedback to the brand on the one hand, and serve as a clean overview for the public on the other hand.
With that said, brands that attract a lot of online "bashing" and "name-calling" could still use a dedicated aggregator blog such as Twazzup, even if a private one, to help them understand why they are in this situation, and to help focus on improving their publicity.
wow that is greet... well, most of us now using twitter... maybe I will decide to have one too... it envy me much.
nice to see your goggole connect as a good example
Hi,
I recently came across your blog and have been reading along. I thought I would leave my first comment. Great post,concise and easy to understand. I like this post.Twazzup's solution is really awesome!
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